ON APRIL 20, 1905, BENJAMIN RICE FAUNCE WAS ISSUED A PHARMACY LICENSE BY THE NEW JERSEY BOARD OF PHARMACY. BEN OPENS HIS FIRST PHARMACY ON SCOTT STREET IN RIVERSIDE, NEW JERSEY. NEEDING MORE SPACE HE MOVES TO 217 BRIDGEBORO STREET. HE SELLS HIS OWN BRAND OF COUGH SYRUP, HEADACHE CAPSULES, TOOTHPASTE, MEDICATED LOTION, BILE OINTMENT, WELLNESS TONIC AND ­RECREATIONAL DRINK (TAK-ABOOST).

 

TAK-ABOOST IN A CONCENTRATED FORM IS DISPENSED AT THE SODA FOUNTAIN IN THE PHARMACY. PER CUSTOMER REQUEST IT IS MIXED WITH WATER, SELTZER WATER, MILK, IN MILKSHAKES AND AS A TOPPING ON ICE CREAM. THE TAK-ABOOST TRADEMARK IS REGISTERED WITH THE UNITED STATES TRADEMARK OFFICE IN 1913.

 

"BOOST" SHOPS START OPENING IN NEIGHBORING TOWNS SUCH AS PALMYRA AND BURLINGTON IN NEW JERSEY. OVER THE YEARS THE PRODUCT HAD THE NAME MODIFIED. FROM TAK­ABOOST TO DRINK ATOAST TO TAK-A-BOOST BUT SETTLED ON "BOOST!" IN 1997. BOOST! IS AVAILABLE IN ORIGINAL (SUGAR AND CAFFEINE), CAFFEINE FREE, SUGAR FREE WITH CAFFEINE AND SUGAR FREE WITHOUT CAFFEINE.

 

THE COMPANY SHIPS BOOST! WORLDWIDE. WE HAVE BEEN SHIPPING SINCE THE VIETNAM WAR.. .AS FAR AS ITALY AND NOW TO THE SOLDIERS IN IRAQ. RECENTLY A CUSTOMER HAD BOOST! SHIPPED TO KOREA FOR A BIRTHDAY PRESENT.

 

BOOST! HAS BEEN QUENCHING PEOPLE'S THIRST FOR 97 YEARS.